Back in the day, phone book ads were the way to go for any local business. If you were going to be successful, you had to have an ad in “the book.” Otherwise, how would anyone know who you were or how to get in touch with you? With the advent of technology, that necessity has been replaced with websites, social media ads, and email campaigns, but the idea remains. If you own a business, you need to let people know about it.
At Skolrood Law Firm, we do a fair amount of advertising on television, online, and even billboards here and there. We get a lot of clients through these marketing channels, but we wouldn’t say they are our most meaningful method of securing new clients. That honor goes to client referrals, and over the years, we’ve received quite a few.
We love referrals for two reasons. From a practical standpoint, they don’t cost anything. But more important, they speak directly to our effectiveness as personal injury lawyers in Roanoke. When we get a referral, it means we did such a great job with a previous client that they recommended us to someone they care about. That’s high praise for any business, and we’re grateful for every one we get.